I'm not a fan of conventional deodorant, obviously because of the toxins and aluminum that it can contain, as well as the plastic packaging it usually comes in. But Meow Meow Tweet is a great brand whose ethos really aligns with mine. They use only the best ingredients and sustainable packaging, so it's really something I can get behind. I also love that I don't have to sacrifice the scent like you do with *some* non-toxic/sustainable brands. This deodorant actually smells amazing. Who wouldn't want to smell like grapefruit?